Most Conversations Are Contests - Here's How You Can Win Every randomly flowing conversation is usually a contest to see who can come up with the best content, or who can laugh the loudest, or who can add the cleverest comment. This goes on subconsciously and all the time. If you compete with content, you might win, and you might lose. But if you compete with structure, you'll be the hands down winner every single time.
http://www.mindpersuasion.net/topic/1823-how-to-win-every-story-contest/
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